Using Google Analytics
UK Engaged Visitor Statistics
We use Google Analytics to obtain information on how this website is visited and viewed. Google Analytics leaves a tracking cookie on each computer that visits our site (please read our Privacy Policy) so that we can determine if a visitor is new or is returning. It also gives us some indication of which pages are viewed and for how long. It does not allow us to identify the computer or person. This allows us to generate a much richer analysis of our visitors.
For example we can restrict our analysis to just “humans” residing in the UK. We can further ignore viewers that are not interested in our site; they visit just one page and leave. That leaves us with just “UK Engaged Visitors”.
We are basically interested in:-
- New Visitors: These are visitors we have never seen visit the site before.
- Returning Visitors: Visitors that have visited the site on a least one previous occasion.
- Total Visitors: Total number of visitors each month
- Visits or sessions: How often did these visitors browse the site
- Bounce rate: A measure of how interested a visitor was. A 100% bounce rate equates to visitors who take one look and leaves, 0% equates to visitors who spend time looking around the site, viewing multiple pages.
All of this information is collected and then filtered for visitors residing in the UK.
It should be noted that if a new visitor returns within a calendar month, then Google counts them as both a new AND returning visitor. By using the total number of visitors we can work out how many of the returning visitors were new that month and how many have been to the site in previous months.
Note: Since the start of June 2018, following the introduction of GDPR, we have allowed visitors to reject non-essential (i.e Google Analytic) cookies. This has resulted in around two thirds of visitors no longer being tracked. From server data, visits in June 2018 were similar to, if not higher than, April 2018.
| Month | One-off Visitors | Returning Visitors | Regular Visitors | Total Visitors | Total Page Views |
|---|---|---|---|---|---|
| May 2019 | 701 | 199 | 145 | 1045 | 3783 |
| April 2019 | 776 | 262 | 164 | 1202 | 5294 |
| March 2019 | 755 | 202 | 146 | 1103 | 4370 |
| February 2019 | 626 | 173 | 138 | 937 | 4016 |
| January 2019 | 577 | 125 | 137 | 839 | 3047 |
| December 2018 | 406 | 81 | 119 | 606 | 2250 |
| November 2018 | 444 | 106 | 138 | 688 | 2664 |
| October 2018 | 628 | 220 | 141 | 989 | 4185 |
| September 2018 | 581 | 156 | 148 | 885 | 3757 |
| August 2018 | 1153 | 317 | 159 | 1629 | 6295 |
| July 2018 | 614 | 165 | 119 | 898 | 3494 |
| June 2018 | 385 | 102 | 98 | 585 | 2169 |
| May 2018 | 1050 | 238 | 167 | 1455 | 4770 |
| April 2018 | 1117 | 199 | 159 | 1475 | 4833 |
| March 2018 | 1336 | 283 | 205 | 1824 | 6595 |
| February 2018 | 1039 | 218 | 165 | 1422 | 4840 |
| January 2018 | 1245 | 199 | 176 | 1620 | 5694 |
| December 2017 | 805 | 111 | 150 | 1066 | 3170 |
| November 2017 | 905 | 156 | 179 | 1240 | 3999 |
| October 2017 | 1451 | 369 | 228 | 2048 | 7405 |
| September 2017 | 967 | 200 | 184 | 1351 | 4953 |
| August 2017 | 1571 | 405 | 259 | 2235 | 8102 |
| July 2017 | 1344 | 253 | 244 | 1841 | 6708 |
| June 2017 | 1019 | 222 | 223 | 1464 | 5409 |
| May 2017 | 1284 | 261 | 247 | 1792 | 7158 |
| April 2017 | 1522 | 334 | 298 | 2154 | 8685 |
| March 2017 | 1417 | 294 | 283 | 1994 | 8336 |
| February 2017 | 1279 | 276 | 278 | 1833 | 8365 |
| January 2017 | 2286 | 445 | 275 | 3006 | 12327 |
| December 2016 | 1053 | 164 | 204 | 1421 | 4768 |
| November 2016 | 867 | 136 | 225 | 1228 | 4635 |
| October 2016 | 1535 | 363 | 270 | 2168 | 8862 |
| September 2016 | 1028 | 200 | 239 | 1467 | 5736 |
| August 2016 | 1714 | 432 | 301 | 2447 | 10112 |
| July 2016 | 1058 | 277 | 215 | 1550 | 6806 |
| June 2016 | 967 | 229 | 210 | 1406 | 6374 |
| May 2016 | 1140 | 283 | 259 | 1682 | 5863 |
| April 2016 | 1184 | 203 | 271 | 1658 | 8847 |
| March 2016 | 439 | 97 | 169 | 705 | 4671 |
| February 2016 | 1922 | 252 | 195 | 2369 | 7175 |
| January 2016 | 538 | 94 | 145 | 777 | 3917 |
| December 2015 | 397 | 64 | 131 | 592 | 3167 |
| November 2015 | 367 | 64 | 69 | 500 | 2747 |
| October 2015 | 755 | 111 | 83 | 949 | 3598 |
| September 2015 | 227 | 35 | 56 | 318 | 1833 |
| August 2015 | 258 | 49 | 32 | 339 | 1735 |
| July 2015 | 148 | 17 | 17 | 182 | 1074 |
| June 2015 | 116 | 16 | 15 | 147 | 920 |
| May 2015 | 60 | 18 | 12 | 90 | 723 |
| April 2015 | 50 | 7 | 8 | 65 | 442 |
| March 2015 | 58 | 13 | 10 | 81 | 1107 |
| February 2015 | 43 | 15 | 8 | 66 | 892 |
| January 2015 | 28 | 13 | 0 | 41 | 1377 |
| Period | One-off Visitors | Returning Visitors | Regular Visitors | Total Visitors | Total Page Views |
|---|---|---|---|---|---|
| Q1-19 | 1880 | 578 | 225 | 2683 | 11433 |
| Q4-18 | 1418 | 467 | 226 | 2111 | 9099 |
| Q3-18 | 2269 | 717 | 222 | 3208 | 13546 |
| Q2-18 | 2498 | 594 | 274 | 3366 | 11772 |
| Q1-18 | 3516 | 804 | 302 | 4622 | 17129 |
| Q4-17 | 3084 | 713 | 333 | 4130 | 14574 |
| Q3-17 | 3776 | 964 | 420 | 5160 | 19763 |
| Q2-17 | 3723 | 919 | 454 | 5096 | 21252 |
| Q1-17 | 4840 | 1159 | 437 | 6436 | 28990 |
| Q4-16 | 3371 | 747 | 434 | 4552 | 18265 |
| Q3-16 | 3666 | 1043 | 385 | 5094 | 22654 |
| Q2-16 | 3191 | 815 | 363 | 4369 | 23185 |
| Q1-16 | 2827 | 515 | 224 | 3566 | 15763 |
| Q4-15 | 1462 | 296 | 113 | 1871 | 9512 |
| Q3-15 | 603 | 131 | 27 | 761 | 4642 |
| Q2-15 | 221 | 46 | 10 | 277 | 2085 |
| Q1-15 | 129 | 41 | 0 | 170 | 3376 |
| Period | One-off Visitors | Returning Visitors | Regular Visitors | Total Visitors | Total Page Views |
|---|---|---|---|---|---|
| 2018 | 9428 | 2855 | 358 | 12641 | 51546 |
| 2017 | 14826 | 4359 | 363 | 19548 | 84579 |
| 2016 | 12536 | 3593 | 259 | 16388 | 79868 |
| 2015 | 2339 | 586 | 1 | 2926 | 19615 |